Privacy Policy

Last Updated on July 6th, 2020

Strata Identity, Inc. (“Strata”, “we”, “us”, or “our”) is committed to respecting the privacy and security of your personal information. This Privacy Policy (“Policy”) applies to our website, platform and applications provided by and controlled by us (“Sites”) and the services provided in and through such Sites (“Services”). This Policy explains what information we collect from users of our Services (a “user”, “you”, or “your”), including information that may be used to personally identify you (“Personal Information”), and how we use such Personal Information. We encourage you to read the details below.

We reserve the right to change this Policy at any time. We will use reasonable efforts to notify you of any changes to this Policy by sending notice to the primary email address provided by you or by a prominent notice on the Sites. Significant changes will go into effect thirty (30) days following such notification. Non‑material changes or clarifications will take effect immediately. You acknowledge that your continued use of the Sites and Services after we publish or send a notice about our changes to this Policy means that the collection, use and sharing of your Personal Information is subject to the updated Policy.

Information We Collect.

We collect information that you knowingly give us when you submit your information through the Sites, contact us, or otherwise access or use the Services.

This may include:

  • Intercom communication
  • Any form submission
  • Newsletter sign up
  • Demo contact
  • Content download
  • and more

We collect contact and/or professional data about you in person, through communications, and through our websites. For example, you provide your contact and professional information to us when you sign up to learn more about Strata’s products and services, download content, register for an event, and have meetings. Typically, contact data includes your name and contact methods, such as telephone number, email address, and mailing address, and professional data includes details such as the organization you are affiliated with, your job title, role and industry.

Device/network data, such as IP addresses, unique IDs, session history and similar browsing metadata, and other data from cookies and similar technologies.

Inference data about personal characteristics and preferences, such as demographics, interest, page visits, predispositions and behavior.

We collect Personal Information from various sources based upon the context in which the Personal Information is collected and used.

We may collect Personal Information from you directly, for example, when you submit information through the Sites, or contact us. We may receive Personal Information from third parties with whom we have a relationship, such as customers or service providers.

We may collect certain Personal Information automatically in connection with your usage of the Sites or Services, such as certain device/network data that is automatically collected using cookies and similar technologies when you visit the website.

How Information is Used by Us.

We use the information you provide to us as follows:

  • To deliver and improve the Sites and Services.
  • To compare and verify information for accuracy and update our records.
  • To email, text, message, web chat or otherwise contact you with information and updates about us and the Services, and respond to your comments and questions, if you have provided us with the means to do so.
  • On a de-identified, aggregated basis, analyze how you use the Sites and Services with third-party tools to help us understand traffic patterns and know if there are problems with the Sites or Services. Create targeted advertising to promote the Services and engage our users.

Sharing of Personal Information.

We do not share your Personal Information with other people or non‑affiliated third parties except with your consent or as necessary to provide any Service you have requested or authorized, as set forth below.

To help us provide the Services, we may provide limited access to some of your Personal Information to the following third parties:

  • Affiliates: We may share your information with our affiliates and/or subsidiaries.
  • Service providers: We may share your information with third party service providers who perform certain services on our behalf, such as those who perform website hosting, maintenance services, database management, web analytics, marketing, or any other use set out in this Privacy Policy.
  • Advertising partners: We may disclose your information to third party advertising companies that collect information about your activity through the Sites to help us advertise our Services, and/or use hashed customer lists that we share with them to deliver ads to them and similar users on their platforms.
  • Other: We may also transfer your Personal Information to a third party as a result of a merger, acquisition, reorganization or similar transaction; when required by law or to respond to legal process; to protect our customers; to protect lives; to maintain the security of the Sites; and to protect the rights or property of Strata. In such event, and to the extent legally permitted, we will notify you if there are material changes in relation to the processing of your Personal Information and give you an opportunity to consent to such changes.

Any third party with whom we share your data with will be required to provide the same or equal protection of such data as stated in this Policy.

Tracking Technologies.

  • A “cookie” is a small file placed on your hard drive by some of our web pages. We, or third parties we do business with, may use cookies to help us analyze our web page flow, customize our Services, content and advertising, measure promotional effectiveness and promote trust and safety.
  • Even if you are only browsing the Sites, certain information (including computer and connection information, browser type and version, operating system and Site details, and the time of accessing the Site or Services) is automatically collected about you. This information will be collected every time you access the Sites and it will be used for the purposes outlined in this Policy.
  • You can prevent or limit the usage of cookies collected from your device. An easy way of doing this is often to change the settings in your browser. If you do that you should know that (a) your use of the Sites or Services may be adversely affected (and possibly entirely prevented), (b) your experience of the Sites or Services that use cookies to enhance or personalize your experience may be adversely affected, and (c) you may not be presented with advertising that reflects the way that you use our Services. Unless you have adjusted your browser settings so that it will refuse cookies, our system will send cookies as soon you access our Sites. By using the Sites, you consent to this, unless you change your browser settings.
  • Web beacons may be used to track the traffic patterns of users from one page to another in order to maximize web traffic flow. Our third‑party advertising service providers may also use web beacons to recognize you when you visit the Sites and to help determine how you found the Sites.
  • This Policy does not cover the use of cookies by any third parties, and we are not responsible for their privacy policies and practices. Please be aware that cookies placed by third parties may continue to track your activities online even after you have left the Sites.

California Privacy Rights.

California Civil Code Section 1798.83 provides California residents with certain additional rights as it relates to their personal information. It provides that a business, such as Strata, must provide a California resident with a means of requesting certain information regarding the business’s disclosure of the California resident’s personal information to third parties for the third party’s direct marketing purposes. However, as discussed in this Policy, we do not provide your personal information to third parties for their direct marketing purposes.

Security of your Personal Information.

We endeavor to protect the privacy of your Personal Information we hold in our records, but unfortunately, we cannot guarantee complete security. Unauthorized entry or use, hardware or software failure, and other factors may compromise the security of user information at any time.

Your Choices Regarding Your Personal Information.

You have several choices regarding the use of your Personal Information:

  • Changing or Deleting Your Personal Data. All users may review, update, correct or delete the Personal Information furnished by such user by contacting us at [email protected] For your protection, we may only share and update the Personal Information associated with the specific email address that you use to send us your request, and we may need to verify your identity before doing so. We will try to comply with such requests in a reasonably timely manner. Please note that we may retain information that is otherwise deleted in anonymized and aggregated form, in archived or backup copies as required pursuant to records retention obligations, or otherwise as required by law. We may retain an archived copy of your records as required by law or for legitimate business purposes.
  • Download or Access Personal Information. You can ask us for a copy of your Personal Information and can ask for a copy of Personal Information you provided in machine readable form by emailing us at [email protected]
  • Opting Out of Email Communications. We may use some of the information we collect for marketing purposes, including to send you promotional communications about new Strata products, events, or other opportunities. If you wish to stop receiving these communications or to opt out of use of your information for these purposes, please follow the opt‑out instructions, such as clicking “Unsubscribe” (or similar opt‑out language) in those communications. Despite your indicated e‑mail preferences, we may send you service-related communications, including notices of any updates to our Sites or this Policy.

Links to Third Party Websites.

We may provide links to other websites. We have no control over these websites, and they are subject to their own terms of use and privacy policies. As such, we do not endorse and are not responsible for the availability of, or for any content, advertising, products, or other materials on or available from, these third party websites. By using the Sites, you agree that we will not be liable for any damage or loss caused by your use of or reliance on any content, advertising, products, or other materials on or available from these third party websites.

Contact Us.

If you have any questions about this Policy, your Personal Information, the Sites or the Services, you can contact us at [email protected].