Authors / Mark Callahan
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Mark Callahan

Senior Director of Product Marketing at Strata Identity

About:

Mark Callahan is the Senior Director of Product Marketing at Strata Identity, where he leads initiatives to promote the company’s innovative Identity Orchestration solutions. With over two decades of experience in product marketing and management, Mark has a proven track record of driving product adoption and market growth.

Before joining Strata Identity in June 2021, Mark held the position of Senior Director of IFC Product Marketing at Equifax, focusing on Identity, Fraud, and Compliance products. Prior to that, he spent nearly eight years at Twitter (now X), serving as the Product Marketing Lead for the Enterprise Data and Developer Platform team. His extensive experience also includes roles at Kount, Gnip, Symplified, and co-founding ventures such as Customer Solutions Group and Security Blanket VPN.

Mark holds a Bachelor of Arts in Communication from the University of Colorado Boulder and a Master of Business Administration with specializations in E-commerce and Marketing from the University of Denver’s Daniels College of Business.

Throughout his career, Mark has been recognized for his expertise in identity management, product marketing, and his ability to drive strategic initiatives that align with organizational goals.

Specialization:

Mark specializes in taking complex technical ideas and translating them into approachable, relatable narratives for both customer and industry audiences.

Education:

University of Denver, MBA

University of Colorado at Boulder, BA

Accomplishments

Mark is an accomplished public speaker, having presented to identity and developer-focused audiences as large as 25k attendees. He also once helped build a 110 foot tall scaffold jump in the middle of Downtown Denver for the 2011 Denver Big Air Ski and Snowboard competition. Yes, really!

The latest from Mark Callahan

Governance & Standards
A guide to compliance regulations that impact identity

Keeping up with identity-related compliance regulations can feel like riding a hamster wheel. Every year, new rules come into force, existing frameworks change, and organizations are...

App Identity Modernization
IAM tech debt: Balancing modernization and legacy identity infrastructure

“As enterprises modernize their identity systems to keep pace with multi-cloud strategies, they find themselves in a quagmire of technical debt, complexity, and resource constraints.” – State...

Identity Continuity
Resilience in extreme conditions: Why DDIL environments need continuous identity access

For organizations operating within the Department of Defense (DoD) space, identity resilience, and continuity are essentially non-negotiable. The stakes are high and often involve life-and-death scenarios....

App Identity Modernization
A guide to legacy system identity risks

Why it’s time to move on from your outdated identity provider The modern digital landscape is expanding and transforming at breakneck speed. As a result, the...

Identity Fabric
A guide to Amazon Verified Permissions

Authorization is at the foundation of modern security and one of the keys to zero trust. Recently, Amazon Web Services (AWS) made Amazon Verified Permissions generally...

App Identity Modernization
App owners: Benefits of externalizing authentication & authorization

With cloud modernization, one of the most significant challenges for app owners is managing identity and authentication, which can divert attention from creating an exceptional product....

Governance & Standards
How to go from zero to a standard: Building IDQL/Hexa

IDQL is the new identity standard and Hexa is the reference software that makes IDQL operational. Hexa is an active CNCF Sandbox project. Strata recently hosted...

App Identity Modernization
What is passwordless authentication (and why does it seem so hard)?

Your company has a cybersecurity problem that it can’t eliminate: your employees. People are the number one security vulnerability in any organization, simply because we’re human...

Identity & Access Management
A guide to distributed, multi-cloud identity management

It’s not a question of if your organization relies on more than one cloud but how many? Most enterprises today use three or more public clouds....

App Identity Modernization
Give your WAM & SSO applications a turbo boost

One day, combustion engines may become illegal on roads and highways. But what if you have a favorite gasoline-powered car that you love to take out...

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